Google is testing integrating its AI-powered Ads Advisor into the Google Ads ‘Contact Us’ support page. This aims to streamline support for advertisers, offering faster resolutions for issues like policy disapprovals, but raises questions about AI limitations and user experience.
Google Ads is adding campaign-level audience exclusions to Performance Max (PMax) campaigns. This ‘Data Exclusions’ feature offers more control, allowing advertisers to refine targeting, reduce wasted spend, and boost ROI. Learn about its benefits and potential risks.
Google Ads introduces the ‘Investment Strategy’ tab, offering account-level suggestions to predict the impact of increased ad spend on clicks, conversions, and conversion value. Make data-driven decisions and optimize your ROI.
Master client communication during site migrations! Learn strategies to explain the process, potential SEO impacts, and ensure a smooth transition for everyone. Avoid client frustration and build trust.
Discover the 9 best PPC tools under $300! This guide reveals top picks for maximizing ROI, improving campaign efficiency, and making data-driven decisions, all without breaking the bank.
