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PMax Global Budgeting: Google Unlocks Total Campaign Control
By November 14, 2025April 29, 2026

Google’s new total campaign budget feature for PMax is rolling out globally, offering advertisers enhanced spend control, eliminating manual daily budget calculations, and reducing overspend risk for flighted campaigns.

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Google Ads PMax Gets Campaign-Level Audience Exclusions
By October 27, 2025April 29, 2026

Google Ads is adding campaign-level audience exclusions to Performance Max (PMax) campaigns. This ‘Data Exclusions’ feature offers more control, allowing advertisers to refine targeting, reduce wasted spend, and boost ROI. Learn about its benefits and potential risks.

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