Frasers Group Taps M+C Saatchi Talk to Lead SEO and GEO Strategy
Frasers Group has named M+C Saatchi Talk as its lead UK agency for SEO and generative engine optimization, covering its Sports Direct, Frasers and Flannels retail banners. The appointment follows a competitive pitch process and marks a shift in how one of the UK's largest retail groups approaches search visibility as AI-driven discovery tools reshape…