49% of marketers plan to deprioritize SEO, Typeface survey finds
Nearly half of more than 500 marketing leaders surveyed by Typeface say they plan to deprioritize or stop investing in traditional search engine optimization as AI-driven discovery grows, according to a new report from the Palo Alto company. The Typeface Signal Report: The AI Visibility Gap, published October 14, 2026, surveyed senior marketers at the…