Google Ads PMax: Channel Reporting Boosts Transparency
Google Ads is rolling out PMax channel reporting to some advertisers, offering unprecedented visibility into search partner network performance. Optimize campaigns with deeper insights.
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PMax Global Budgeting: Google Unlocks Total Campaign Control
Google’s new total campaign budget feature for PMax is rolling out globally, offering advertisers enhanced spend control, eliminating manual daily budget calculations, and reducing overspend risk for flighted campaigns.
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Google Ads PMax Gets Campaign-Level Audience Exclusions
Google Ads is adding campaign-level audience exclusions to Performance Max (PMax) campaigns. This ‘Data Exclusions’ feature offers more control, allowing advertisers to refine targeting, reduce wasted spend, and boost ROI. Learn about its benefits and potential risks.
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Google Maps Integrates Scrollable Sitelinks for Richer Ads
Google Maps now features scrollable sitelinks in ads, boosting engagement and conversions. Learn how this new format, driven by Search & PMax campaigns, connects users directly to your website without leaving Maps.
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Google Ads API v22: Enhanced Automation & Performance Features
Discover Google Ads API v22, a major release with expanded smart bidding, DemandGen, PMax, and App campaign enhancements. Boost automation, optimize performance, and refine ad strategies.
