PMax Expands: Waze Ads & Enhanced Performance Insights
Google Performance Max now includes Waze ads for store goals and offers comprehensive channel performance reporting. Boost foot traffic and gain deeper insights into campaign effectiveness.
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Google Ads PMax Gets Campaign-Level Audience Exclusions
Google Ads is adding campaign-level audience exclusions to Performance Max (PMax) campaigns. This ‘Data Exclusions’ feature offers more control, allowing advertisers to refine targeting, reduce wasted spend, and boost ROI. Learn about its benefits and potential risks.
