Discover Generative Engine Optimization (GEO) and adapt your marketing strategy to stay visible in AI-driven search. Learn how to prioritize E-E-A-T, use structured data, and rethink measurement for AI visibility.
Google extends its ‘What to know’ product summary bar feature from AI Mode to standard web search, offering quick product insights. Learn about its benefits, potential risks, and impact on user research.
Google’s Gary Illyes admits difficulty accepting AI search evolution, referencing a Bing article on how AI impacts conversion measurement. Highlights industry adaptation challenges.
LLM and search are unsustainable. Expect corrections: declining AI hype, forced monetization, LLMs evolving into content portals. Adapt strategy.
Google is revamping search, dropping features while enhancing AI Mode with new agentic capabilities. Learn about the impact on CTR, publishers, and the future of search.
Google is simplifying its search results page by removing structured data types and features deemed low-value. While specifics are undisclosed, this move aims to streamline SERPs.
This week’s search news covered Google ranking volatility, the new GSC query groups reports, and Disney’s sitelink hack. Stay updated on key SEO changes and risks.
This week’s search news highlights Google Search volatility, OpenAI’s new ChatGPT Atlas browser, and Google Ads’ 25th anniversary. Stay updated on key digital marketing shifts.
