9 Backlink Building Strategies for Higher Google Rankings

Boost your website's search engine ranking with these nine proven backlink-building strategies. The article emphasizes leveraging timely news events to secure mentions and links from reputable news sites and blogs by offering unique data, insights, or visuals. A crucial aspect is speed; contacting reporters immediately after news breaks is key. The “Skyscraper Technique” involves identifying top-performing content in your niche, creating significantly better content (5-10x better), and aggressively promoting it to those who linked to the original piece. This includes reaching out to those who linked to competitors' content or shared it socially. The “Moving Man Method 2.0” targets outdated information; if industry changes occur, find and contact sites with old data, directing them to your updated resource. Effective content formats like list posts, quizzes, infographics, and videos are highlighted, suggesting combining formats for enhanced impact. Guest appearances on podcasts are another avenue for link building, along with identifying and reaching out to resource pages in your niche. Capitalizing on unlinked brand mentions and creating and naming unique strategies, promoting them with case studies, are also valuable tactics. Finally, a two-step email outreach, starting with a feeler email to warm up potential partners, is recommended. All these strategies are presented as white-hat SEO techniques.

(Source: https://backlinko.com/?post_type=locked_post&p=92397)