Best Time to Start SEO: A Guide for Businesses

Tom Capper's Whiteboard Friday video tackles the crucial question of when to begin SEO and what type of SEO to prioritize. The video emphasizes the importance of assessing your business's current web presence and its ‘runway' – the time and resources available for SEO efforts. A strong online presence is a fundamental prerequisite; without a website or basic online visibility, SEO becomes largely ineffective. The video suggests that businesses with a solid foundation and sufficient time to commit to a long-term strategy should prioritize SEO. Focusing solely on short-term gains can be detrimental to sustainable growth. The discussion also highlights the interplay between SEO and brand building. A well-defined brand identity is crucial for attracting and retaining customers organically. Content creation is another key aspect, as high-quality, relevant content is essential for attracting search engine traffic and establishing authority. The video doesn't provide specific examples of businesses but emphasizes a strategic approach that aligns SEO efforts with overall business goals and resources. Essentially, the optimal time to implement SEO is when a business has a functional website, a clear understanding of its target audience, and a commitment to long-term content creation and brand building. Starting too early, without a solid foundation, can be wasteful. Conversely, delaying SEO indefinitely can result in lost opportunities for organic growth. The video advocates for a thoughtful, strategic approach tailored to each business's unique circumstances and available resources, balancing immediate needs with long-term growth objectives. The message is clear: SEO is not a quick fix but a crucial aspect of sustainable online success.

(Source: https://moz.com/blog/when-should-you-do-seo-whiteboard-friday)