Ecommerce SEO: 30 Tips for Online Store Success
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This comprehensive guide provides a 30-point checklist for optimizing your ecommerce store's SEO. It emphasizes both user experience and search engine optimization, starting with site-wide improvements such as consistent branding, social media integration, streamlined navigation, SSL security, and mobile responsiveness. Speed optimization is crucial for user engagement and search engine ranking. Building trust is highlighted through an ‘About Us' page and clear display of pricing, including taxes and shipping costs. Product page optimization involves high-quality images, detailed descriptions, user reviews, and related product suggestions. The guide stresses the importance of a clear call-to-action and displaying stock availability. The checkout process should be seamless, allowing purchases without account creation and utilizing longer cookie expiration times for abandoned carts. Search and social media optimization are addressed through SEO title and meta description optimization, structured data (schema.org/Product and schema.org/Offer), and OpenGraph/X Cards for attractive social media previews. Examples like Amazon's category structure and the use of discount codes are mentioned. The guide concludes by recommending Yoast SEO plugins and apps for streamlined optimization and user experience.
(Source: https://yoast.com/ecommerce-seo-checklist/)
