Ecommerce SEO Guide: Boost Sales & Rankings

Ecommerce SEO involves optimizing online stores for search engines like Google to increase organic traffic and sales. It encompasses technical and content strategies. Key benefits include sustained customer acquisition (unlike paid ads), improved product discoverability, and enhanced brand trust. Risks include duplicate content from using manufacturer descriptions or poorly managed faceted navigation, leading to lower rankings. Technical aspects cover choosing suitable hosting, ensuring SSL certificates for security and ranking benefits, managing URLs for clarity and avoiding duplicate content issues, using structured data for rich results, and optimizing mobile experience and page speed. Content strategy includes keyword research to understand customer search intent and guide the buyer journey, improving category pages for broader keyword targeting, and creating a blog for content marketing and establishing expertise. Optimizing product pages is crucial, requiring compelling titles and meta descriptions, unique product descriptions, high-quality images, customer reviews, and related products for cross-selling. Site structure, navigation, and internal linking are essential for both user experience and SEO. Link building, via creating shareable content and community outreach, remains vital. Marketing aspects, while not strictly SEO, involve leveraging social media, video marketing, and paid ads strategically. Local SEO is crucial for businesses with physical stores. The guide highlights examples like Tony Chocolonely's strong branding, Zappos' successful blog, and Everlane's use of GIFs in product photography. Shopify and WordPress users can benefit from Yoast SEO plugins and apps for improved optimization.

(Source: https://yoast.com/ecommerce-seo/)