Guestographics: Boost SEO with Visual Content

Backlinko's case study showcases “Guestographics,” an SEO strategy using infographics to acquire backlinks. The core idea is creating high-quality, visually appealing infographics on topics with proven demand, then strategically pitching them to relevant bloggers. This differs from simply “publishing and praying” for traffic. Perrin Carrell, using this method for his pet blog, HerePup, achieved a 963% increase in organic traffic and over 1000 referral visitors in six weeks. His infographic, “22 Ways Dogs Make Humans Healthier,” capitalized on existing demand highlighted by a poorly executed WebMD slideshow, demonstrating the importance of topic selection over design. The process involves researching relevant keywords to identify potential placement sites, crafting a brief, non-pushy email to gauge interest, and providing a ready-to-use introduction for bloggers to include with the infographic, removing a significant barrier to sharing. This introduction strategically includes a link, making the backlink more powerful than simple embed codes. The cost-effectiveness was also highlighted: Perrin obtained eight niche-relevant backlinks at $25 per link. While there are no inherent risks mentioned, the success hinges on creating truly valuable content and identifying the right target audience. The case study emphasizes that the key to success lies not in elaborate design, but in selecting a topic with existing audience demand and strategically promoting the infographic to increase its reach and secure valuable backlinks.

(Source: https://backlinko.com/how-to-rank-on-page-1-of-google-fast)