Google Ads now requires only 100 active visitors for remarketing lists across Display, Search, and YouTube. This change benefits smaller businesses by speeding up campaign activation and enabling more precise targeting.
Google confirms a critical bug in Google Ads dynamic remarketing, causing data reporting failures. Advertisers face risks like misinformed optimization and wasted spend. Resolution is in progress.
Google Ads MCC accounts are getting new channel performance reporting. This feature offers consolidated views across Search, Display, Video, and Shopping, enhancing optimization and ROI for agencies.
Google expands ads in AI Overviews to Australia, Canada, India, and more. Learn about the implications for advertisers, users, and Google’s AI monetization strategy.
Microsoft Advertising introduces asset-level editorial reviews. Get faster ad approvals, reduce campaign delays, and pinpoint non-compliant ad components for quick fixes. Launch campaigns faster.
Learn from Sophie Fell’s PPC campaign error involving location targeting. Discover why double-checking settings, transparency, and post-launch reviews are crucial to prevent mistakes and preserve client trust.
Google is testing integrating its AI-powered Ads Advisor into the Google Ads ‘Contact Us’ support page. This aims to streamline support for advertisers, offering faster resolutions for issues like policy disapprovals, but raises questions about AI limitations and user experience.
Google Ads is experiencing a significant bug impacting offline conversion uploads, causing inaccurate campaign reporting. Advertisers may see incomplete data, affecting performance analysis.
Google Ads will disallow all online horse racing betting promotions targeting the US, effective December 1, 2025. Advertisers must adapt digital strategies.
Google Ads are now appearing in AI Mode search results, moving beyond desktop tests. Discover the implications for advertisers, users, and Google’s AI monetization strategy.
