Top 6 Social Media Management Tools for 2024

This article reviews six leading social media management tools, each catering to different needs and team sizes. Buffer, ideal for solo creators and small teams, offers a user-friendly interface with AI-powered content suggestions and a Kanban-style workflow. Planable excels in team collaboration, centralizing content planning, approvals, and scheduling across various platforms, including non-social media content like blogs (though integration is manual). SocialBee stands out with its AI assistant, guiding content strategy, generating ideas, and creating evergreen content categories for automated reposting. Canva, a design-centric tool, seamlessly integrates design and scheduling, perfect for visually-driven content. Hootsuite caters to teams needing social selling tools and CRM integration, automating Instagram DMs based on keywords and streamlining lead generation. Finally, Sprout Social, a premium option for large teams and agencies, offers comprehensive analytics, robust collaboration features, and powerful social listening capabilities. The article highlights the pros and cons of each platform, including limitations such as limited Instagram and LinkedIn analytics for Buffer, manual blog post integration for Planable and SocialBee, and the lack of advanced collaboration tools in Canva. The choice of tool ultimately depends on specific requirements, budget, and team size, with the article providing clear recommendations based on these factors. Examples include using Buffer's Kanban board to manage content workflow, Planable's real-time collaboration features, SocialBee's AI-driven content strategy, and Sprout Social's unified analytics and social listening tools.

(Source: https://backlinko.com/best-social-media-management-tools)