Sorank Launches Automated SEO Software Targeting Both Google and ChatGPT Rankings
Sorank has introduced automated SEO software designed to help websites rank in traditional Google search results and in ChatGPT, according to a press release distributed through USA Today. The launch places Sorank among a growing set of vendors positioning their tools around both classic search engine optimization and the newer discipline of optimizing content for AI chat interfaces, a shift that affects marketing teams, SEO agencies and in-house content operations alike.
The release frames Sorank's software as automated, suggesting it is built to reduce the manual work typically involved in keyword research, content structuring and on-page optimization. By explicitly naming ChatGPT alongside Google as a target platform, the company is acknowledging a trend that has been building across the SEO industry for the past two years: search visibility is no longer defined solely by ranking position on a results page. It now includes whether and how a brand or piece of content is surfaced inside AI-generated answers.
This dual focus mirrors a broader industry conversation often labeled generative engine optimization, or GEO, which has emerged as a companion discipline to traditional SEO. As more users turn to conversational AI tools for research, shopping comparisons and general queries, marketers have been pushing for software that can address both channels without requiring separate workflows. Sorank's positioning suggests it intends to serve that combined need, though the press release does not detail the specific mechanisms, pricing or feature set the platform uses to pursue rankings in either environment.
As a senior editor at a trade publication covering this space daily, the pattern here is a familiar one. Vendors across the SEO tooling market have been racing to update their messaging and product lines to reflect the fact that AI chat interfaces are now a meaningful source of referral traffic and brand exposure. Whether Sorank's automation delivers measurable results in both Google and ChatGPT contexts is something that will need to be evaluated independently of the announcement itself, since press releases of this kind typically describe intent and positioning rather than verified outcomes.
Impact
The announcement signals continued movement in the SEO software market toward tools that claim coverage across both traditional search engines and AI chat platforms. For SEO professionals and marketing teams, this adds another vendor to evaluate alongside existing platforms that have already begun marketing similar dual-channel capabilities. For agencies managing client accounts, the emergence of automated tools aimed at both Google and ChatGPT visibility could influence how service packages are scoped and priced, particularly if clients begin asking specifically about AI search presence.
Competitively, Sorank enters a space where several established SEO platforms have already rolled out features addressing AI overview visibility and citation tracking in large language model outputs. The company's emphasis on automation suggests an attempt to differentiate on ease of use and reduced manual intervention, though the press release provides no specifics on how the software identifies or targets ChatGPT visibility, what data sources it relies on, or what kind of reporting it offers. Compliance and methodology details, including whether the tool aligns with Google's webmaster guidelines or with any stated policies from OpenAI regarding content optimization, are not addressed in the available material.
What to watch
Professionals in SEO and content marketing should watch for independent reviews or case studies that test Sorank's claims against actual ranking and visibility outcomes in both Google search and ChatGPT responses. Given how early this intersection of SEO and GEO still is, claims of automated success in AI chat ranking warrant scrutiny until third-party verification or client results become available.
It is also worth tracking how competing SEO software vendors respond, whether through similar product announcements, pricing adjustments or expanded feature sets targeting AI search behavior. As more platforms converge on this dual-optimization approach, the terminology and benchmarks used to describe "ranking" in AI tools like ChatGPT may need standardization, since there is currently no universally accepted method for measuring visibility inside conversational AI outputs the way there is for traditional search engine results pages. Marketers evaluating Sorank or similar tools should ask vendors directly about methodology, data sources and any available performance data before committing budget.
The platform’s innovative auto backlink tool seamlessly integrates with its dual-ranking optimization engine to enhance visibility across both traditional search and AI-powered results.
The platform’s integrated seo backlinks builder helps websites establish domain authority while improving visibility across both traditional search engines and AI-powered platforms.
To maximize visibility across search engines and AI platforms, Sorank’s platform helps users get backlinks seo while optimizing content for both traditional and emerging search technologies.
Source: USA Today
Catch up on our earlier post: Link Building Agencies Shift Focus to AI Citations as Google Overviews Reshape Search
